Marriage was traditionally arranged by both families. Preferably, a high "price" was paid for the bride, in goods or the groom's labor. When this was not possible, couples eloped and negotiation of payment followed. A church-sanctioned marriage is an ideal today, but the cost of a wedding feast deters many couples.
Domestic Unit. The ideal domestic arrangement is a nuclear family living near the relatives of the husband. Extended families spanning at least three generations are also common. The practice of polygamy, which is considered a symbol of wealth, is diminishing because of the efforts of both Catholic priests and Protestant preachers.
Inheritance. Customarily, among the Totonac of the northern Sierra de Puebla, upon a man's death, his land is inherited by his eldest son. Among coastal Totonac, a father bequeaths land to all sons equally. Direct inheritance from father to daughter is highly exceptional.
Socialization. From infancy, a child is educated by the extended family. All children must go to elementary school, but what is taught there is not always adequate to meet the needs of the communities. Bilingual education has rarely been fully implemented.